On October 30th, 31st, November 1st 2017, I delivered a course on Value Creation in Food Service Industry and Enhancing customer experience which are key in today competitive world.

During 3 days, 19 highly motivated professionals from different horizons, background worked on case studies, exercises, small projects individually or in group.

Their last project was creating their own and unique restaurant in Romania around a famous brand.

The 3 days were amazing. I really enjoyed the discussions, debates, opinion sharing which were intense but fruitful and enriching.

I go back to Switzerland with great regret as I leave now behind me 19 friends for life but who I am sure will very well succeed in their career.

I can only wish them all the best and let’s keep the spirit alive.”

Prof. Alain Najar

”Coming to Bucharest and teach in ASE’s post graduate program Strategic Hospitality Management is an enriching experience. The students are motivated and eager to learn. The in-class participation facilitates the sharing of knowledge among them which in turn enables very multidimensional visions due to their varied and enriching backgrounds. I have great pleasure delivering the course to students with such an open mindset and willingness to expand their horizons within the hospitality field.”

Prof. Christine Tavares

”The curiosity, engagement, and commitments from the participants make this learning experience unique and insightful.  I truly enjoy facilitating the exchanges of knowledge and ideas among students. The program is rigorous and has students’ best interest in mind.  This program truly balances the global knowledge and the local touch, and makes it relevant today to participants.  Networking with industry professionals in the different hospitality sectors is also a valuable contribution for this program. I will definitely recommend it to hospitality professionals.” 

Prof. Maggie Chen

”I liked the opportunity to participate to this course enormously, being able to share insights with interested students that may not have the same angle or approach than what we have.

The world around us is changing rapidly and we need to prepare our students to this, not in the least to think autonomously about how their world is going to look like in the future and the impact they themselves can have upon it.

Interactions were excellent with students not shy to participate, share, ask questions and venture opinions.

Sessions are created so that students are moved to start a thinking process by which they’ll be able to reflect and apply the acquire

The module about innovation gave an insight on how innovation is perceived in one part of the world, full well knowing that some regions may be more advanced than others and that not all innovative ideas are possible to implement in all parts of the world.

We were happy to share moments together with inspiring people, as it is always a pleasure to be standing in front of inspired and knowledge hungry students.”

Prof. Pierre Verbeke


”A fost pentru prima data cand am participat la un curs postuniversitar, experienta in sine a fost una memorabila. Pot spune ca inteleg mult mai bine acum industria hoteliera.

Categoric, cursul Strategic Hospitality Management s-a ridicat la nivelul asteptarilor mele.”

Gabriela Anton

”Cursul mi-a largit orizontul si modul de gandire, prin prisma exemplelor, modelelor relatate. Absolvirea acestui curs si-a pus efectiv amprenta asupra CV-ului meu, multe usi deschizandu-se unde nu ma asteptam.”

Dragos Fratila

”Acest curs a contribuit la dezvoltarea mea personala prin informatiile furnizate, au fost si informatii noi, dar si informatii cunoscute dar prezentate intr-o alta forma, o alta perceptie asupra lucrurilor astfel incat sa ne ajute in activitatea prestata, sa adauge plus valoare.

De asemenea, prezenta la acest curs mi-a dat mai multa incredere in mine, m-a ajutat sa ma autoapreciez mai bine decat pana acum, iar networking-ul cu, colegii a reprezentat la randul lui un plus din mai multe puncte de vedere.”

Daniela Beica

”In urma cursului am acumulat si dezvoltat cunostintele despre managementul turismului si de asemenea abilitatile de comunicare. La fel de important pentru mine a fost ca mi-am creat un sistem de referinta al turismului international la care sa ma raportez cand analizez activitatea organizatiei din care fac parte.”

Gabriela Lazarescu

”Am avut posibilitatea de a cunoaște oameni noi, de a interactiona, de a schimba pareri, opinii, idei privind activitatea profesionala.”

Viorica Ignat